Have you heard of the Skin Deep database? If you care remotely about the safety of the ingredients in your products, you should have this website bookmarked. Trust me when I tell you this website has become a huge resource when I am picking out cosmetic products.
So what exactly is the EWG Skin Deep Database?
"It's our mission at Environmental Working Group to use the power of information to protect human health and the environment. EWG's Skin Deep database gives you practical solutions to protect yourself and your family from everyday exposures to chemicals. We launched Skin Deep in 2004 to create online profiles for cosmetics and personal care products and their potential hazards and health concerns. Our aim is to fill in where industry and government leave off. Companies are allowed to use almost any ingredient they wish. The U.S. government doesn't review the safety of products before they're sold. Our staff scientists compare the ingredients on personal care product labels and websites to information in nearly 60 toxicity and regulatory databases. EWG's Skin Deep database provides you with easy-to-navigate ratings for a wide range of products and ingredients on the market."
Anyone can go to the website and search for an ingredient. From there, the website will give you a safety rating on the ingredient. The ingredient hazard score, from 1-10 reflects known and suspected hazard of ingredients.
Scores 1-2 = low hazard, 3-6 = Moderate hazard, 7-10 = high hazard.
How Crave is using this rating system for you
We color coded our ingredients list for your quick reference when choosing the product that is right for you. Ingredients listed in pink scored a low hazard, ingredients in brown scored a moderate hazard, ingredients in green scored a high hazard, ingredients in black are not rated on the EWG Skin Deep database, or have various ratings. Products in bold black are synthetic ingredients. We are working on getting all of our products to safe naturals, but few of our original products have yet to be reformulated due to your obsession with them.